GRND is a gym lifestyle brand built for those who embrace discipline, intensity, and purpose. Born in the shadows of iron and sweat, GRND isn’t about quick fixes or trends—it’s a mindset. Every product, from our premium embroidered hats to future apparel drops, is crafted for people who show up when no one’s watching. GRND is clean, bold, and minimal—rooted in a dark gym aesthetic and designed to resonate with those who live by the phrase “Not for Everyone.”